Betting sites · Updated 25 October 2026
BetLion review
BetLion is an East African sportsbook founded in 2016, with online and mobile launched in 2017. Betting figure Victor Chandler was a significant shareholder, and in 2023 the brand was acquired by 888AFRICA.
BetLion at a glance
- Products
- Sports betting Aviator Virtual sports Live casino
- Payment methods
- M-Pesa Airtel Money MTN MoMo
- Currencies
- KES UGX TZS
- Established
- 2016
Payment options and products vary by country.
Track BetLion in the monthly intelligence
BetLion is one of the operators in our monthly African market intelligence — captured adverts, offers, casino shelves and traffic, with the source on every record. US$99/month, includes dashboard access.
Sports betting and casino games
Its core product is sports betting as a low-data mobile-first sportsbook; casino categories were referenced but not confirmed.
Licences and operating companies
Licences apply to specific countries and products. These are the company names and licence periods published by the linked sources.
| Country | Company / trade name | Licence type | Licence number | Published period | Status and source |
|---|---|---|---|---|---|
| Kenya | Zumandu Limited | published BK/PG/PL register row · not specified | — | — → — | Historical 2025–26 listing View source |