Betika offers sports betting, jackpots, Aviator, virtual sports and casino games across several African markets. Its payment options and operating companies differ by country.
Payment options and products vary by country.
Betika appears in licence records for Tanzania published by Gaming Board of Tanzania, listed as Paladin & Associates Company Ltd (Sports betting). Status: Listed; dates not published. Checked 25 October 2026.
View the licence source · Licensed betting sites in Tanzania
Check the regulator’s register before you deposit. A licence covers a specific company, product and period.
Betika launched in 2016 and is based in Nairobi. In Kenya, customers can use its website, Android app, SMS and USSD services, with mobile-money payments through M-Pesa and Airtel Money.
Deposits and withdrawals run through M-Pesa and Airtel Money via paybill and in-app flows, with withdrawals processed back to the registered mobile wallet.
Pre-match and live sports betting, Aviator (Spribe), virtual sports, slots and live casino, plus its Grand Jackpot and Midweek Jackpot products.
Users register with a Kenyan mobile number via web, app, SMS or USSD, confirm via SMS code, set a password, then fund via M-Pesa or Airtel Money.
Betika’s partnership with Play’n GO covers Kenya, Ghana, Tanzania, DR Congo, Zambia and Uganda. The September 2024 announcement names Book of Dead, Rise of Olympus and Gemix among the games included in the deal.
Source 1: Play’n GO announces landmark partnership with African operator Betika | Play'n GO
Betika’s country businesses use different legal companies. Tanzania’s regulator lists Paladin & Associates Company Ltd. Uganda’s 2026 register lists Sportive Limited for online casino and general betting. The company names and licence references appear below.
Source 1: GBT | Sports betting - Licensed Operators · Source 2: Licensed Companies - National Lotteries and Gaming Regulatory Board
Licences apply to specific countries and products. These are the company names and licence periods published by the linked sources.
| Country | Company / trade name | Licence type | Licence number | Published period | Status and source |
|---|---|---|---|---|---|
| Tanzania | Paladin & Associates Company Ltd | Sports betting · online | — | — → — | Listed; dates not published View source |
Betika is one of the operators in our monthly African market intelligence — captured adverts, offers, casino shelves and traffic, with the source on every record. US$99/month, includes dashboard access.
Betika and Play’n GO announced distribution in Kenya, Ghana, Tanzania, DR Congo, Zambia and Uganda. The announcement names Book of Dead, Rise of Olympus and Gemix.
Published/updated: 2024-09-13