BetLion review
BetLion is an East African sportsbook founded in 2016, with online and mobile launched in 2017. Betting figure Victor Chandler was a significant shareholder, and in 2023 the brand was acquired by 888AFRICA.
BetLion at a glance
- Products
- Sports betting Aviator Virtual sports Live casino
- Payment methods
- M-Pesa Airtel Money MTN MoMo
- Currencies
- KES UGX TZS
- Established
- 2016
Payment options and products vary by country.
Is BetLion licensed?
Is BetLion licensed in Kenya?
BetLion appears in licence records for Kenya published by Gambling Regulatory Authority of Kenya, listed as Zumandu Limited (Bookmaker, Public gaming). Licence number: BK 0001371 · PG 0001347. Status: Historical 2025–26 listing. Checked 25 October 2026.
Check the regulator’s register before you deposit. A licence covers a specific company, product and period.
Sports betting and casino games
Its core product is sports betting as a low-data mobile-first sportsbook; casino categories were referenced but not confirmed.
Licences and operating companies
Licences apply to specific countries and products. These are the company names and licence periods published by the linked sources.
| Country | Company / trade name | Licence type | Licence number | Published period | Status and source |
|---|---|---|---|---|---|
| Kenya | Zumandu Limited | Bookmaker · Public gaming | BK 0001371 · PG 0001347 | — → — | Historical 2025–26 listing View source |
Track BetLion in the monthly intelligence
BetLion is one of the operators in our monthly African market intelligence — captured adverts, offers, casino shelves and traffic, with the source on every record. US$99/month, includes dashboard access.