Sahara Games
Betting sites · Updated 25 October 2026

Meridianbet review

Meridianbet Group was founded in 2001 and operates sports betting and gaming across Europe, Africa and South America. It has operated in Tanzania since 2009 with retail, desktop and mobile channels, and was acquired by NASDAQ-listed Golden Matrix Group in 2023.

Meridianbet at a glance

Products
Sports betting Live casino Virtual sports Slots Aviator
Payment methods
Tigo Pesa Airtel Money halopesa M-Pesa Bank transfer
Currencies
TZS KES
Established
2001

Payment options and products vary by country.

Is Meridianbet licensed?

Is Meridianbet licensed in Kenya?

Meridianbet appears in licence records for Kenya published by Gambling Regulatory Authority of Kenya, listed as Gameday Enterprise Limited (Bookmaker, Public gaming). Licence number: BK 0001210 · PG 0001209. Status: Historical 2025–26 listing. Checked 25 October 2026.

View the licence source · Licensed betting sites in Kenya

Check the regulator’s register before you deposit. A licence covers a specific company, product and period.

Sports betting and casino games

Pre-match and live sports betting, online casino and virtual sports.

Opening a Meridianbet account

Players register online or in the app and verify before depositing.

Licences and operating companies

Licences apply to specific countries and products. These are the company names and licence periods published by the linked sources.

CountryCompany / trade nameLicence typeLicence numberPublished periodStatus and source
KenyaGameday Enterprise LimitedBookmaker · Public gamingBK 0001210 · PG 0001209— → —Historical 2025–26 listing
View source

Track Meridianbet in the monthly intelligence

Meridianbet is one of the operators in our monthly African market intelligence — captured adverts, offers, casino shelves and traffic, with the source on every record. US$99/month, includes dashboard access.

Explore operator intelligence

Sources and further reading

  1. GBT | Sports betting - Licensed Operators
    Updated 2026-10-25
  2. GBT | Casino - Licensed Operators
    Updated 2026-10-25
  3. https://theinformer.co.ke/wp-content/uploads/2026/01/The-Informer-Weekly-ePaper-January-24-January-30-2026.pdf
    Updated 2026-10-25